KQED

Turn listeners into fans and fans into advocates.

When San Francisco’s legendary public radio enterprise wanted to strengthen the connections between select podcast creators and audiences in an effort to grow them strategically, they came to EA1. In the summer of 2019, we implemented a series of six in-person work sessions onsite with their teams. We led the teams through EA1’s listening and iterating tactics, setting them up to deeply engage with both their local and national followers across platforms, as well as giving them the tools to define what it means to be a brand on social.

These teams were looking to connect with people across traditional and new media landscapes. We provided curated tips, tricks, and our proven methods for healthy, engaging community development and management. At the end of the summer, these teams had developed bespoke strategies, executed on tactics, created a replicable process, and grown in confidence.