Serial Box

Case Study · 2019–2020

Serial Box

Physical books are so 2008

Serial Box brought the writers’ room to book publishing.

We cultivated a deeply engaged audience around the serialized fiction studio (later known as Realm), doubling the brand’s social following, growing affinity, and strengthening talent relationships. We went viral in our first month on the project.

Services Provided
  • Social Strategy
  • Creative Development
  • Social Events
  • Brand Identity & Mission
  • Community Management & Talent Activations
  • Platform Management & Editorial
By The Numbers
5.1M
Impressions
+54%
Follower growth
Increase in audience commentary on Twitter
40
Live streams with authors & narrators
+50%
More link clicks and profile visits on Twitter
All Work