Wonderstruck

A community for the curious, by the curious.

In 2019, BBC America launched Wonderstruck, a 24-hour micronet that, every Saturday, gave viewers a chance to sit back, relax, and travel the world from the comfort of their living room. Having previously executed groundbreaking social campaigns for landmark nature documentaries Planet Earth II, Blue Planet II, and Dynasties on the network, EA1 was tasked with creating a unique home for Wonderstruck across social media platforms.

Embracing the untraditional, BBC America wanted a true community that would show up to watch Sir David Attenborough and his colleagues on the weekend, turning to the network for solace, distraction, and mental health relief. We worked closely with internal teams to dream up bespoke creative, launching ASMR videos and relaxing breathing exercises as the news cycle spiraled toward the pandemic. EA1 cultivated and nurtured this community, creating a space where fans shared photography and their passion for nature.

As America went inside, Wonderstruck’s social accounts provided creative outlets for photographers and became a resource for educators suddenly teaching from home — immersive audio/visual social experiences, Reddit AMAs with nature filmmakers, amplification of up-and-coming nature photographers, and plenty of adorable animal GIFs.