Some of this maps to our own observations on Twitter conversation, the rest of it not so much.
The Pew Research Center, working with the Social Media Research Foundation and using a special software tool, analyzed and mapped millions of public tweets, retweets, hashtags and replies that form the backbone of Twitter chatter.
Here are the other five types of conversations:
- People who talk about well-known brands on Twitter tend to be disconnected from one another, focusing only on the topic at hand and not really interacting with each other. The study calls these “brand clusters.” One graph, that looked at mentions of Apple, found that users didn’t follow, reply to or mention any other person who also tweeted about the company.
- People who tweet from a social media conference, or about another highly specialized topic tend to form tight crowds of people who are connected to one another as followers. There are only a few users who are not connected to at least a few others in the group.
- “Community clusters” happen when several, evenly sized Twitter groups are connected to each other. In a sense, these can be compared “to people clustering in different stalls at a bazaar.” The conversations in this group share a common broader topic, whether that’s Michelle Obama or a tech conference, but each cluster takes a different focus.
- “Broadcast networks” are often media outlets or prominent social media figures with a lot of followers who repeat the messages such outlets send out.
- A Twitter “support network,” is the last major conversation type. These conversations usually involve a large company, such as a bank or airline, that listens and replies to consumer complaints. When mapped, the interactions in these groups tend to look like a bicycle wheel hub with many spokes.
Every caribou at Once!
We just launched the EarthBBCA Instagram account! Follow along for spectacular images from all over the planet.
As Kevin would say, “social media” is to “media” as “egg” is to “eggplant” and yet still so many people still get it wrong.
The Day of the Doctor on Tumblr: The Doctor Who 50th Anniversary Special
Tumblr is made for fandoms (Tumblr + Fandom = OTP, if you will) and if last weekend’s Tumblr activity around the 50th anniversary episode of Doctor Who is any indication, the Doctor Who fandom is the biggest of them all.
On Saturday, November 23rd - the day the 50th anniversary special aired - 1 million people shared 5 million posts on Tumblr. Those posts earned another 3.1 million likes that day.
With a whole host of activities organized around the anniversary, Doctor Who fans had plenty to keep them busy. That includes the airing of the episode and special events - both online and in-person - throughout the weekend. Over the three-day anniversary celebration, more than 10.6 million total posts from 2 million people were shared on Tumblr, and another 1.4 million tweets (from more than 500k people) were posted to Twitter. This is huge engagement from a very active fan base.
The most popular Doctor Who fan post from the weekend has already earned 143k notes, while the most popular post from the official Doctor Who blog has earned 142k notes. The official Doctor Who blog knows, loves, and fully embraces its fandom. The gif in their top post is from the 50th anniversary special and celebrates very poignantly and simply the last fifty years of the show, while the fan post reflects how deeply connected many of the fans feel with the show, regardless of their age (and therefore the number of years they’ve had to become involved with it).
Over on Twitter, the most popular Doctor Who tweet over the weekend was from the official @BBCDoctorWho Twitter account, and featured a still image from the anniversary special of the new Doctor’s eyes. It has earned well over 6,000 retweets so far.
For Tumblr, these are the biggest numbers we’ve seen so far for a televised event. In comparison, the MTV Video Music Awards - previously the largest event - earned 2.1 million posts from 1.1 million contributors in a day, and the Super Bowl saw 1.5 million posts from 1.1 million people.
These numbers show us yet again that Tumblr is the place to go for a deep dive into a fandom for a show you love. Only on Tumblr would Doctor Who outperform the Super Bowl, and we love it for that very reason. That is, in the words of Nine, “Fantastic!”
And the answer came back in a single sentence:
Because of you, Saturday, November 23, 2013, The Day of The Doctor, was the biggest television event they’d ever seen on Tumblr.
5.0 million posts
4.9 million reblogs
3.1 million likes
1.0 million contributors
It was bigger than the VMAs, the Super Bowl, and the Grammys…
We’ve always said that the Doctor Who fandom on Tumblr was bigger on the inside. Now you have a better idea of just how big that inside is.
And what’s amazing is we’re still growing.
Tumblr. People. You NEED to watch this video. It’s about identity, and the internet, and queerness, and Welcome to Nightvale, and furries, and fandom, and Orange is the New Black, and the miracle of discovering (and finding permission to inhabit) your inner self… via in online communities. It’s amazing.
I’ve been waiting to see this. It is
Some of the issues with Teen Wolf’s Sterek problem come from people conflating slash shipping with social activism. Many fans want Sterek to happen purely because they want Stiles and Derek to fall in love, while others are hoping for better representation of LGBT characters on TV in general. Writer and creator Jeff Davis originally planned for Teen Wolf to be a diverse show with a strong LGBT presence, but many fans felt that the show’s third season failed to live up to those promises. Unfortunately, Teen Wolf’s changing social media message isn’t helping.
Last week, Teen Wolf released a video of actor Dylan O’Brien asking for fans to vote for Teen Wolf in a TV Guide poll, a similar situation to the Teen Choice Awards campaign that produced the “ship” video last year. But this time round, they went for threats rather than bribery. Instead of teasing with more Sterek footage, O’Brien joked that if people didn’t vote, they’d kill off the show’s lone surviving gay character, Danny.
The joke didn’t seem very funny, particularly when the survival rate for side characters in Teen Wolf is notoriously low for anyone who isn’t a straight, white man. To make matters worse, MTV released an “In Memoriam” video of all the characters who have died on the show. It was meant to advertise a fan contest to appear (and then die) in a future episode, but it ended up highlighting just how many women and people of color have been killed off so far. For a show that was originally touted as diverse and forward-thinking, things did not look good. [READ MORE]
"The biggest mistake creators can make is to try to dictate to fan communities how they should be interacting or expressing their fannishness. You have to respect these people who love your work."
There is a huge chasm between fanservice and servicing fans. One is about pandering to your audience. The other is about enabling them to be better fans.
As the official show presence, you have to be sensitive to the meaning of particular ships to different sections of a fandom. You also have be aware that once a show starts exploiting a fanship, you build the expectation that the ship will become actual canon in the show. And — last I checked — most show brand managers don’t have the authority to tell the show creators and writers how they should write their characters. So if that ship isn’t fulfilled, fans can (and will) become angry.
Similarly, if you acknowledge a ship too early in the run of a series you risk stunting further development of the entire fan community.