Director of Social Media Strategy

Everybody At Once (EA1) is a New York and LA-based audience development and social media agency. Black-owned and female-led, our mission is to facilitate the connection between content and audiences, and the communities they inspire. Our award-winning work, in areas from technology to TV and film, has helped clients including Netflix, Searchlight Pictures, YouTube, Google, and AMC Networks harness the power of their massively influential online audiences. 

EA1 is looking for a Director of Social Media Strategy to lead a team and own client relationships for our entertainment and social platform partners. As a highly organized and strategic leader, you will be a hands-on collaborator and account owner, directly interfacing with stakeholders at all levels. With exceptional communication skills, you possess a deep understanding of social platforms, a passion for internet culture, and success creating and engaging fandoms.

As the Director, you won't just provide high-level direction - you'll actively participate in bringing the creative vision to life for client projects across brand positioning and editorial, content development, creative production, audience listening and insights, community management, and performance reporting. 

Leveraging EA1's audience-first approach, you will spearhead an insights-driven process to ideate innovative strategies and captivating campaigns that resonate with our clients’ audiences. Our clients and internal team will rely on your perspective regarding emerging social trends and real-time insights to develop recommendations that achieve diverse objectives. 

We view our clients as true partners, which is why this position requires you to drive both strategic vision and intricate campaign details. This dual focus allows us to form long-lasting relationships built on trust and consistent delivery of outstanding results. Your ability to nurture client partnerships through strategic counsel and seamless implementation will be paramount.

In this client-facing role, you will report directly to the CEO, taking full ownership of overarching strategy as well as overseeing day-to-day account management, campaign development, and flawless execution across multiple clients. You will contribute to business growth and identify places to expand our work with partners' decisions related to client accounts, resources, and budgets.

Responsibilities: 

  • Own client relationship for multiple entertainment brands overseeing full-life cycle of their projects, from high-level strategic advising to campaign development and execution

  • Lead development of social strategy for entertainment brands across various social platforms; drive ideation sessions to generate engaging concepts and produce compelling editorial and creative content 

  • Contribute to business development by identifying opportunities for growth with existing clients and pitch potential clients

  • Oversee audience and performance analysis, with ability to interpret both quantitative and qualitative data to identify actionable insights to align with clients’ marketing and social goals

  • Monitor campaign performance, editorial direction, content quality, and KPIs to continually optimize and iterate strategies 

  • Provide valuable guidance and constructive feedback on editorial content, creative direction, and tactical approach

  • Manage brand integrity across creative, tone and voice; ensure work is in line with clients’ brand guidelines and standards

  • Lead and maintain competitive research, and emerging and complex social trends; draft briefs and communications tailored to clients’ specific needs and industry

  • Respond in real-time for crisis management situations, bringing an all hands on deck approach

  • Manage an internal team of creatives, community managers, and research analyst

  • Oversee occasional social media influencer marketing strategies, including identifying key influencers, ideating collaboration, and executing successful partnerships.  

  • Assist sporadically with campaign execution tactics including publishing and community management   

  • Collaborate closely with the project manager to develop and streamline workflows, ensuring that the team effectively meet client expectations

  • Keep EA1’s practices and tactics at the forefront with digital and social innovation

Requirements:

  • 9+ yrs social media brand experience in-house or agency developing brand strategies and leading projects and managing teams for entertainment properties

  • Exceptional portfolio of campaign work and proven creative strategies

  • Deep foundation of social media across all platforms, content formats and audience communities

  • Understanding of performance analytics and ability to derive insights in real-time

  • Exceptional client-facing pitch and presentation skills

  • Strong written and verbal communication skills

  • Strong interpersonal skills, able to deal with diverse personalities internally and externally and move a project forward

  • Experience leading, creating, and publishing content across major social media platforms

  • Experience managing and developing a team 

  • Located within the greater LA area; available for in-person client meetings and events as needed

  • Some domestic travel required

Benefits: 

  • Full coverage Medical, Dental, Vision  

  • Healthcare FSA

  • PTO Vacation Bonus (10 days required), Health/Sick Days 

  • 11 Paid Holidays 

  • 401K match up to 5% 

  • Los Angeles Area Based Work From Home

  • Education & Professional Development Reimbursement

  • Monthly Wellness Reimbursement

  • Though operating remotely, we foster a strong, tight-knit culture through Thursday virtual brunch, in-person team gatherings, and an environment that keeps us thriving as a highly connected unit

Apply:

If this sounds like you, please send a resume and cover letter to jobs@ea1.co with “Director of Social Media Strategy - [your name]” in the subject line and include your portfolio or examples of your work.