We are a diverse team of internet natives and experienced creators with a natural curiosity, and appreciation for fandom and building audience. We speak to fans authentically because we are fans, too. We aim for positivity and inclusivity, building relationships with integrity and empathy. We’re confident, nimble, playful, passionate, and we love what we do.
We build relationships thoughtfully. We’re transparent and accountable. Our results prove our process, again and again. We earn trust, and keep it.
Our work is cutting-edge because we’re fascinated by people and culture and the weird, beautiful Internet. We back up bold experimentation with rigorous analytics. We dive right in.
There is way, way more than one way of looking at the world. We are respectful of context and understanding of other communication styles, because we know audiences thrive in inclusive environments. Our default is positivity.
We’re honored to work with both fan communities and creators. Fandom is collaborative, and we know we’re not the sole source of good ideas — we take pride in lifting up the best from all sides. We over-communicate, facilitate, and share, share, share.
Great audiences are built through authenticity. We speak the language, get the jokes, and feel the heartache. We shape conversations that bring out the best in communities. We’re
Our discipline is playful and proactive. Both at work and on the weekends, our extracurriculars, professional development, and passions overlap. It means we’re comfortable working within constraints — they’re a source of inspiration. We embrace challenges.
CEO and Co-Founder
Co-Founder, Professor at MIT Media Lab
Genrietta (Jen) Avrutskaya
Audience Insights Manager
Social Media Director
Stories on ALL THE PLATFORMS!
Social network analyst
Has a Tumblr so popular, the White House guestblogs on it
Writes and hosts PBS Idea Channel and Reasonably Sound
Scott Jon Siegel
Makes games for everyone
Writer and Brand Manager
Co-Founder of ROFLCon